Netradyne
In-cab camera technology that enables truck drivers to work safer, smarter and with greater accountability. Working directly with the Netradyne's CMO and head of product marketing, I produced and edited new videos for their refreshed brand.
I worked with the Netradyne marketing team to concept and create multiple versions of this brand video that they used on their site, at live-events, and on social media.
Marqeta
The world's first modern card issuing platform. Through my work with the B2B agency, Envisionit, I've written white papers, omnichannel campaigns, and video content for the innovative payments company that generated leads and drove conversions.
I worked with Marqeta to analyze data from a proprietary survey of over 3000 credit users in the U.S. and U.K. and then crafted this insight-filled white paper for their audience of card issuers and brands.
Billtrust
The market leader in order-to-cash innovation. For five years, I led copy and content creation at the SAAS invoicing and payments company.
I’ve liaised with product marketers, executives and customers to craft effective messaging and translate technical information to distinct customer personas.
Billtrust’s flagship AI webpage includes video, education and sales copy that I developed in consultation with product leads, design teams and other writers.
I developed sales-focused messaging and video content across all product pages featured on the Billtrust website. In this example, the Billtrust Payments product page serves as a first point of contact for prospective customers.
Defining the role of AI in accounts receivable today and in the future. This blog also features a video that I created with a subject matter expert.
I collaboratively developed the brand voice guide for Billtrust. This guide ensures that other Billtrust writers, agency writers and partners and resellers maintain the proper messaging, style and accessibility of the Billtrust brand voice.
With so many features and options for customers to turn on or off, I worked with designers to create a visual tipsheet that would express Billtrust's expert recommendations for the order of payments optimization strategies.
The definitive guide to the modern payments landscape. This white paper served to introduce prospects to the wide range of automation possibilities in accounts receivable.
I worked extensively with the Billtrust talent team to develop messaging across web copy, emails, brochures and videos. Topics included benefits information, Employee Resource Groups (ERGs), DEI initiatives and internal communications from the executive leadership team to employees.
LongWater Opportunities
A private equity company specializing in purchasing and running mid-market, family-owned companies. Their target persona was a retirement-age business owner who had not yet been contacted by other private equity firms.
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I helped them develop new marketing messaging focused around education on how private equity worked and what its benefits were for owners and employees. I wrote new web copy and multiple leave-behind brochures.
I worked in collaboration with Billtrust's CEO, Flint Lane, to write a blog article outlining the future of Billtrust. Flint's by-line would appear on the blog, so I wrote with his voice and attitudes in mind.
Geremarie manufacturing
A major aluminum boat parts manufacturer that is repositioning themselves to enter the aerospace industry.
I worked directly with the owner of the manufacturing company to design new messaging that would appeal to aerospace interests.