Work Experience
March 2025 - Present
Sept 2024 - Present
June 2019 - July 2024
May 2018 - June 2019
Dec 2017 - May 2018
Coupa | Sr Content Strategist
My work is primarily focused on the AI advances that Coupa is making across their three primary offerings: finance, procurement, and supply chain.
I am seated within the content team, but I work with multiple product marketers and several executives to consult on content strategy, conduct research, and execute on demand generation and brand focused collateral.
My work spans white papers, eBooks, webpages, and video content.
Envisionit | Sr Content Strategist
Working primarily for fintech and SaaS clients in the payment processing, credit card issuing, and payment gateway industries.
I interface with the agency’s clients directly, pitching new work, and conducting research.
My work includes creating content calendars, authoring white papers, writing eBooks and blogs, drafting webpages, executing social media campaigns and editing videos.
Billtrust | Senior Copywriter
Created compelling copy that sold our complex suite of B2B SAAS solutions to targeted customer personas.
Worked with subject matter experts to translate technical information into easily accessible copy across email campaigns, websites, one-pagers and infographics.
Developed and owned the Billtrust brand voice guide and worked to execute the brand voice across all marketing materials. Guided writers in other departments on messaging and content strategy.
Worked closely with a team of designers to ideate, strategize and execute marketing materials that would break through with our customers and prospects.
Developed UX/UI copy in collaboration with designers to optimize our website experience. Maintained SEO best-practices and monitored our website analytics.
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Created both sales-focused and internal videos using a variety of production processes.
Redbox | Senior Copywriter
Created email, video, and out-of-home campaigns for Redbox and promotional partners.
2010 - 2017
Havas Worldwide | Freelance Copywriter
Produced and edited social and video campaigns for Autozone and Carls Jr.
Random House / HarperCollins | Author
Published 4 children’s novels that collectively sold over 100,000 copies and were translated into 7 languages. Toured schools across the country speaking to students about creative writing.
Education
2008
University of Michigan - Ann Arbor | Bachelor of Arts
Skills & Expertise
- UX / UI writing
- SEO optimization
- Content strategy
- Brand voice management
- Multi-channel campaigns
- Video editing​