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Work Experience

June 2019 - July 2024

Billtrust | Senior Copywriter

Created compelling copy that sold our complex suite of B2B SAAS solutions to targeted customer personas.

 

Worked with subject matter experts to translate technical information into easily accessible copy across email campaigns, websites, one-pagers and infographics.

 

Developed and owned the Billtrust brand voice guide and worked to execute the brand voice across all marketing materials. Guided writers in other departments on messaging and content strategy.

 

Worked closely with a team of designers to ideate, strategize and execute marketing materials that would break through with our customers and prospects.

 

Developed UX/UI copy in collaboration with designers to optimize our website experience. Maintained SEO best-practices and monitored our website analytics. 

Created both sales-focused and internal videos using a variety of production processes.

May 2018 - June 2019

Redbox | Senior Copywriter

Created email, video, and out-of-home campaigns for Redbox and promotional partners.

Dec 2017 - May 2018 

Havas Worldwide | Freelance Copywriter

Produced and edited social and video campaigns for Autozone and Carls Jr.

2010 - 2017

Random House / HarperCollins | Author

I've written and published four novels. Several of which sold over 100,000 copies. 

Education

2008

University of Michigan - Ann Arbor | Bachelor of Arts

Skills & Expertise

  • UX / UI writing
  • SEO optimization 
  • Content strategy 
  • Brand voice management 
  • Multi-channel campaigns 
  • Video editing
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